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E-commerce Essentials

Tác giả: Kenneth Laudon, Carol Traver Năm xuất bản: 2013 Description For the undergraduate and graduate e-commerce course in any business discipline.Based on the authors’ market-leading E-Commerce. Business. Technology. Society. 2014, this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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E-commerce 2013: Business. Technology. Society (9th edition)

Tác giả: Kenneth Laudon, Carol Traver Năm xuất bản: 2012 Description For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and “Insight on” cases are new or updated.

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