Browsing: e-commerce

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Effortless E-commerce with PHP and MYSQL (2nd edition)

Tác giả: Larry Ullman Năm xuất bản: 2013 Description In this comprehensive guide to creating an e-commerce website using PHP and MySQL, renowned author Larry Ullman walks students through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. The book uses three e-commerce site examples, so students see the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional modern payment processing example that reflects changes in PayPal’s options and methodologies. There are new chapters on marketing-related functionality incorporating analytics, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP. 

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E-commerce Essentials

Tác giả: Kenneth Laudon, Carol Traver Năm xuất bản: 2013 Description For the undergraduate and graduate e-commerce course in any business discipline.Based on the authors’ market-leading E-Commerce. Business. Technology. Society. 2014, this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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E-commerce 2014: Business. Technology. Society (10th edition)

Tác giả: Kenneth C. Laudon, Carol G. Traver Năm xuất bản: 2013 Description For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. Developed from the last 9th edition, this new edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and “Insight on” cases are new or updated.

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Tài liệu nước ngoài

E-commerce 2013: Business. Technology. Society (9th edition)

Tác giả: Kenneth Laudon, Carol Traver Năm xuất bản: 2012 Description For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and “Insight on” cases are new or updated.

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Eletronic Commerce 2012: Managerial and Social Networks Perspectives (7th edition)

Tác giả: Efraim Turban, David King Năm xuất bản: 2011 Description For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

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Hoạt động hiệp hội

Từ E-commerce tới M-commerce: những cơ hội mới

Với sự phát triển mạnh mẽ của số lượng người dùng thuê bao di động, theo ước tính hiện nay tại Việt Nam có khoảng hơn 150 triệu thuê bao di động. Theo báo cáo mới nhất của Bộ thông tin truyền thông số người sử dụng Mobile truy cập Internet tại Việt Nam tính đến cuối năm 2012 là hơn 16 triệu người tạo tiền đề mạnh mẽ cho việc phát triển M-commerce (thương mại trên di động).

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