eMarketing eXcellence
Tác giả : Dave chaffey and PR Smith Năm tái bản : 2008 Nhà xuất bản : BH Đinh dạng : PDF Download E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital media to support a range of organizational goals based on the 20 years ’ plus combined practical Internet marketing experience of the authors. Best practice is exemplified by a selection of the leading pureplay and multichannel organizations who have exploited the unique characteristics of digital media.