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Tài liệu nước ngoài

Legal Environment of Business and Online Commerce (7th edition)

Tác giả: Henry R. Cheeseman – University of Southern California Năm xuất bản: 2012 Description For undergraduate courses in the Legal Environment of Business.The single most up-to-date text available for the Legal Environment course.The Legal Environment of Business and Online Commerce examines how the current legal environment, government regulation, and e-commerce environment impact today’s business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court.The seventh edition includes many new cases, statutes, and features.

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System and Analysis Design (9th edition)

Tác giả: Kenneth E. Kendall, Julie E. Kendall Năm xuất bản: 2013 Description For undergraduate systems analysis and design courses. Kendall and Kendall’s Systems Analysis and Design, Ninth Edition, is a human-centered book that concisely presents the latest systems development methods, tools, and techniques to students in an engaging and easy-to-understand manner. Flexible text organization. The five major parts of the text can be varied and supplemented by using real-world projects, HyperCase experiences, or other materials available on the instructor’s resource section of the Companion Website.

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Effortless E-commerce with PHP and MYSQL (2nd edition)

Tác giả: Larry Ullman Năm xuất bản: 2013 Description In this comprehensive guide to creating an e-commerce website using PHP and MySQL, renowned author Larry Ullman walks students through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. The book uses three e-commerce site examples, so students see the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional modern payment processing example that reflects changes in PayPal’s options and methodologies. There are new chapters on marketing-related functionality incorporating analytics, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP. 

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E-commerce Essentials

Tác giả: Kenneth Laudon, Carol Traver Năm xuất bản: 2013 Description For the undergraduate and graduate e-commerce course in any business discipline.Based on the authors’ market-leading E-Commerce. Business. Technology. Society. 2014, this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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E-commerce 2014: Business. Technology. Society (10th edition)

Tác giả: Kenneth C. Laudon, Carol G. Traver Năm xuất bản: 2013 Description For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. Developed from the last 9th edition, this new edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and “Insight on” cases are new or updated.

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E-commerce 2013: Business. Technology. Society (9th edition)

Tác giả: Kenneth Laudon, Carol Traver Năm xuất bản: 2012 Description For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and “Insight on” cases are new or updated.

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Eletronic Commerce 2012: Managerial and Social Networks Perspectives (7th edition)

Tác giả: Efraim Turban, David King Năm xuất bản: 2011 Description For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

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Introduction to Electronic Commerce (3rd edition)

Tác giả: Efraim Turban, David King, Judy Lang Năm xuất bản: 2010 Description For undergraduate-level courses in Electronic Commerce.Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

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PHP and MYSQL for dynamic web sites (4th edition)

Tác giả: Larry Ullman Năm xuất bản: 2011 Description With step-by-step instructions, complete scripts, and expert tips to guide readers, veteran author and database designer Larry Ullman gets right down to business: After grounding readers with separate discussions of first the scripting language (PHP) and then the database program (MySQL), he goes on to cover security, sessions and cookies, and using additional Web tools, with several sections devoted to creating sample applications. This guide is indispensable for beginning to intermediate level Web designers who want to replace their static sites with something dynamic. In this edition, the bulk of the new material covers the latest features and techniques with PHP and MySQL. Also new to this edition are chapters introducing jQuery and object-oriented programming techniques.

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